Most business people understand that knowledge and relationships are
their key assets.
Shifts in technology and the business environment are placing their
relationship at risk.
Knowledge is now the key resource of business and society.
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The reality is that |
- knowledge depends entirely on relationships
-
business relationships depend on knowledge |
Organisations do not stand alone, but, depend on a network of
customers/clients, suppliers, partners, and even competitors -
the “extended enterprise”.
For
each of these partnerships, companies must have relationship management
strategies.
The path to creating the most value for your customers/clients is quite
simply in making them more knowledgeable.
Rather than providing “black box” services, which leave the
customer/client none the wiser, firms must transfer real knowledge,
which results in enhanced knowledge, capabilities and decision making
for customers/clients.
Distinction between information and knowledge
Information
Anything that can be digitised
The domain of computers, databases,
Digital networks |
Knowledge
The capacity to act effectively
Remains unique to people |
Knowledge, the capacity of people to make and implement effective
decisions, is the critical success factor in our turbulent business
environment.
Knowledge and its creation and application is a function of people
working together.
Information should be provided to customers/clients and partners
digitally, but, doing this without strategic consideration of the
relationship can mean that opportunities to add greater value fade, and
that competitors easily duplicate what you do.
Only when knowledge and relationships are understood and treated as
independent elements in creating value and profits can a solid
foundation be built for lasting business success.
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